Property Marketing

Property Marketing

Valuations

Valuing a property – whether it’s for sale or a rental proposition – is a fine art. Set your price too high and you can deter interest. Pitch your price too low and you could miss out on thousands of dollars. DIY have perfected the art of valuing a property at an attractive price. Our expert team will assess local market conditions and recent property transactions in order to gauge desirability. We’ll then combine these finding with our in-depth knowledge of the neighbourhood to reach a price that will create interest.  The DIY  team will also listen closely to your personal requirements as we understand for many vendors and landlords speed is of the essence.

First Impressions

Images are often the most powerful tool in marketing your property so DIY believes that an awesome set of photographs will maximise interest in your home. We’re such advocates of good photography that we simply work with the best photographers in the business. They will visit your property and take a full range of flattering images, which will then be used in marketing literature and uploaded onto the leading property search portals. DIY will produce a compelling visual reference to your home.

Maximum Exposure

At DIY we understand that in order to sell or rent your property it’s important to reach the widest possible audience. Our comprehensive marketing solutions ensure maximum exposure, which helps thousands of sellers and landlords across Sydney find the right people for their property. With an expert team on hand to capitalise on the interest generated by the exposure, we aim to realise a sale or let in the quickest possible time.

The Digital Approach

The more recent additions to our marketing activities have seen us focus on the modern habits of the general property public. We understand the expertise necessary to catch the public eye through digital marketing and we utilise these for the benefit of our customers and clients.

  • DIYsalesandleasing.com.au – our newly-designed website with powerful search tools help people find exactly what they are looking for quickly and easily.
  • Email – we keep our extensive mailing list up-to-date with all our properties across Australia.
  • Web Portals – We utilise the four leading property portals – Domain.com.aurealestate.com.au;allhomes.com.au and realestateview.com.au – plus many more high profile websites capitalising on the growing number of buyers and tenants starting their property search online.

Social Baby!

You’ll be hard pushed to find many local estate agencies that spend as much money and time as we do on media relations. Our dedicated PR department is tasked to get DIY properties in the press – that means your home could feature in a newspaper or an online article. We’re also investing in social media so that the buzzing online community gets to hear about your property the moment it hits the market.

Office / Opening Hours

We recognise that not every job finishes at 5pm so we have longer opening hours, giving everyone the chance to discuss and view properties. Staying open longer certainly has its rewards – 40% of our business is agreed after 5pm – we don’t want a potential buyer or tenant calling at 6pm and getting no answer. We also believe that weekend opening is important, so you’ll see our branches open Saturday and Sunday to maximise your property’s exposure.

Best Price / Communication

DIY strives to achieve the best price possible for every property. As with any business transaction we feel the key is to keep the channel of communication open between us, our client and any potential buyer or tenant. Our clients can expect regular updates with open feedback and market conditions from a member of the team. At DIY we use a number of different channels to keep in contact so please inform us of the best way to stay in touch – be it ‘phone, email or social media.

Your Property Experts

Trust is an important aspect of estate agency and we want to send a clear message to clients that we are a professional company acting ethically at all times.

Corporate Services

People looking to buy and rent property stretch beyond just the general public. There are many businesses and corporate organisations looking to secure a property in Sydney. DIY is proud to have nurtured good working relationships with some the world’s top companies and our team will ensure your property for sale or rent is brought to their attention. Working with our corporate partners can often conclude with a quick transaction to a trusted name.